In addition to being a video editor, I'm a big ol' nerd about cocktails.  During my time working on Jack Daniels, I cut a few extremely dry cocktail demos for IG stories.  They were bereft of personality or fun, not something to draw in a beginner, nor a useful format.

So I rebelled.

Okay, that sounds dramatic.  I got together with oft-collaborator and expert photographer Jon Washer, and we made a fun cocktail demo.  Starring me and my intense pandemic-beard.

I fell into a gig at MIT's engineering school, editing a big student project.  They showed the video at the end of the year as part of a big banquet celebration!

The professor's TAs did most of the shooting and 3d animation.  It's cheesy, fun, and I wanted a place to show it :)

I have not worked on a lot of broadcast media since my Assistant Editor days, but I helped Roku/This Old House with a sizzle reel for a show about a married couple that designs and builds energy efficient homes in Colorado.

This is a pharmaceutical advertisement that I cut for Element Productions.  Pharmaceutical video is a different kind of beast, so I wanted to showcase it on it's own.

This video is in a pre-finished state, before it was mixed, and with stock footage watermarks still appearing.  Half of it's runtime is also legal text, so do skip ahead to get to the good parts :)

Another spirit-based sizzle/pitch, this time for Woodford Reserve Bourbon.

I received one piece of direction for this video.  "Make it look sexy like a watch commercial."

A sizzle/pitch for Herradura Tequila.  Visually shows the journey from agave plant to your cocktail.

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