In addition to being a video editor, I'm a big ol' nerd about cocktails. During my time working on Jack Daniels, I cut a few extremely dry cocktail demos for IG stories. They were bereft of personality or fun, not something to draw in a beginner, nor a useful format.
So I rebelled.
Okay, that sounds dramatic. I got together with oft-collaborator and expert photographer Jon Washer, and we made a fun cocktail demo. Starring me and my intense pandemic-beard.